Globally life got tougher with the outbreak of COVID-19 pandemic, and lives were lost, businesses and sources of livelihood crashed, coupled with the hardship and insecurity, banditry, farmers-herders clashes, incessant kidnappings, troubled families as a result of low incomes, untimely death in schools, unemployment and depression in the youths, economic inflation, ritualism,
e.t.c in Nigeria.

increase in number of crimes by young adults, drug addiction, violence against the girl child/women and rape, Internet fraud, unhealthy government policies, almost every parent and child is suffering from one trauma or the another.

Considering how deeply these negative challenges have on society and owing to parents absence from their homes, their inability to teach, educate and protect their children from bad influence, Pure-Heart Development Foundation (PFDF) has taken up an advocacy to ensure a happy home, peaceful marriage, good parenting, contentment, love, patience, tolerance, coexistence etc.

We are determined to deliberately and intentionally use our channels of communication, like, “Pure-Heart Family Channel” on YouTube and “Family & Society Talk Show” currently running on WE FM (106.3), Abuja, Nigeria. The family, being the bedrock of any society, spurred us to focus on “Pure-heart Family Channel”, to educate the society and the general public on the values, norms and the importance of the role a family plays in the life of every child, and how they are affected either positively or negatively in different sphere of life.

This passion will serve as a formidable force to drive young children, teenagers and even adults to discover their talents early. Also to ensure the good old wealth of culture and heritage bounce back amongst us.

We are bent on changing and improving the family and society for peace coexistence and sustainable development.